A Big Sunshine
Heather DeMonte & Stacy Amoo-Mensah, Co-Owners
When one of your favorite clients is also one of your favorite humans, re-branding their company is more of a joy than a job.
Enter Cathy Subber. The Branch Owner and inspiring mom to know.
Cathy came to us with a very specific ask. To evolve the look and feel of The Naperville Moms Network so it would appeal to local moms in local markets everywhere. With Naperville as a shining example of what moms can become when they connect, Cathy grew The Naperville Moms Network to over 20,000 members strong with specialized groups, online sharing, low-cost events, playdates, endorsement and advocacy opportunities.
The result? Mothers have gained knowledge, friendships have formed, new chapters are opening and women-owned businesses have taken off. This is not “just a cute moms network”, this is a group of powerful moms dedicated to connection, meaning and purpose. And Cathy’s purpose sums it up best, “To connect local moms and make sure they always have a home.”
As mothers and women business owners ourselves we knew we had to preserve what was special about Naperville Moms Network but allow it room to grow. So, we put on our best brand hats, interviewed Cathy about her objectives and laid the perfect foundation for building her brand. Then we had a dream…literally! And a new name was born. The Branch. As simple as that. A fitting name for what Naperville Moms Networks was always intended for – a place to “branch out” for moms and amazing humans like Cathy. When we asked Cathy if “The Branch” were a person who would that person be? She had the perfect answer, “A big sunshine.”
And that it is.
We hope you see Cathy’s sunshine shining brightly in our designs and our storytelling. An inspired brand for local moms everywhere who are Always Invited. And always have a place to call home. We are so grateful to Cathy for sharing her sunshine with us.